Member Survey Results – Latest (19 May 2025)
Good afternoon all,
Thank you for everybody who has responded to the survey I sent out last week. I have had a great response and it’s really helpful to see what our Section members want to see moving forward.
I’ll leave the survey open throughout May, but the general views are below, with the intended priority actions over the next few months. I have included the data below in summary format if this is of interest.
Overall vision for next few months: Prioritise regular evening meetings, driving days out, and building relationships with local specialists.
Priority Action: Actively engage with local Alfa Romeo specialists to secure member benefits (discounts, advice, events). Partly done (Networking has started)
Priority Action: Focus on regular weekday evening and weekend morning meetings – Partly done (First evening meeting booked)
Priority Action: Driving days out should be a regular feature, but convoy meets to national events can be less frequent but equally as important to members.
Priority Action: Host weekday meetings within 1 hour’s travel for most members – I am currently mapping out members and intend to have multiple locations to capture as many attendees each quarter as possible Partly done (First evening meeting booked)
Future Action: Introduce a summer/winter event calendar (more frequent in summer, special events in winter).
Future Action: Explore collaboration with neighbouring sections for joint events.
Members prefer email communication (91% responded saying so), so further updates will be shared via this channel. I will keep the Facebook / Section website pages up to date at the same time as 47% of respondents also use these channels.
Please also attend the FRF Show & Shine on Saturday, June 14th https://aroc-uk.com/events/frf-swansea-alfa-romeo-show-shine-14th-june-2025/ – remember to get a ticket (they’re free!) I hope to see as many of you there as possible.
We also have our first evening meeting on Wednesday, June 4th https://aroc-uk.com/events/aroc-south-wales-evening-meeting-wednesday-4-june-2025/
Leigh
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1. Membership Benefits: What Members Want
Top Priorities:
- Local specialist recommendations (70.6%)
- Regular evening meetings (70.6%)
- Regular driving days out (67.7%)
- Convoy meetings to events (64.7%)
- Featured reviews of services/products (52.9%)
Lower Interest:
- Discounts for local members (44.1%)
- Featured section members & their history (35.3%)
Considered Actions:
- Prioritise regular evening meetings, driving days out, and building relationships with local specialists.
- Organise convoy-style events and provide reviews of Alfa Romeo-related services/products.
Importance of Networking with Local Specialists
- 84% of respondents rate this as at least “Moderately important.”
- Only 16% see it as “Slightly important,” and none as unimportant.
Considered Actions:
- Actively engage with local Alfa Romeo specialists to secure member benefits (discounts, advice, events).
- Feature these specialists in newsletters or at meetings.
Event Participation Frequency
Weekday Evening Meetings:
- 78% would attend at least every few months; 31% as often as possible.
Weekend Meetings:
- 73% would attend every few months or more.
Driving Days Out:
- 56% would attend every few months or more.
Convoy Meets to National Events:
- Only 32% would attend every few months or more; 56% would attend once or twice a year.
Considered Actions:
- Focus on regular weekday evening and weekend morning meetings.
- Driving days out should be a regular feature, but convoy meets to national events can be less frequent.
Willingness to Travel
Weekday Evening Meetings:
- ~79% willing to travel up to 1 hour.
Weekend Meetings:
- 88% willing to travel up to 1 hour.
Driving Days Out:
- 67% willing to travel up to 1-2 hours.
Convoy Meets:
- 67% willing to travel up to 1-2 hours or more; 36% have no travel limits.
Considered Actions:
- Host weekday meetings within 1 hour’s travel for most members.
- Weekend events can be further afield (up to 2 hours).
- Convoy/national events can be anywhere, but expect lower turnout for distant events.
Communication Preferences
Top Channels:
- Email (91%)
- Facebook & WhatsApp (47% each)
- Section Website (41%)
- Newsletter (26%)
Considered Actions:
- Use email as the primary communication channel.
- Supplement with Facebook and WhatsApp groups for engagement.
Open-Ended Feedback: Key Themes
- Desire for regular, face-to-face meetings (evenings, weekends, pub meets)
- Rotate meeting locations to include more members from across South Wales
- Consider seasonal changes (lower attendance in winter)
- Leverage popular venues (e.g., Baffle Haus)
- Interest in joint events with neighbouring sections
- Suggestions for events at interesting venues (e.g., National Museum of Speed, trackdays)
- Subdivide the region for local meet-ups (Swansea, Cardiff, Monmouth)
- General enthusiasm and support for the relaunch
Considered Actions:
- Establish a rotating schedule for meetings across different towns/venues.
- Introduce a summer/winter event calendar (more frequent in summer, special events in winter).
- Explore collaboration with neighbouring sections for joint events.